Animals Like Us: Premium New Zealand Freeze Dried Dog Food Guide

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If you are looking for the nutritional power of a raw diet without the freezer space or the mess, Animals Like Us has likely caught your eye.

This New Zealand born brand is revolutionising the Australian pet food market by making high protein, raw inspired nutrition accessible to every dog owner.

The Animals Like Us Story: From Icebreaker to the Food Bowl

The brand was co-founded by Jeremy Moon (the visionary behind the iconic Merino brand Icebreaker) and Rob Achten.

Just as Icebreaker challenged the synthetic clothing industry with natural wool, Animals Like Us was born to challenge the highly processed, carb heavy pet food industry.

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Launched in 2020, the brand is headquartered in Hawke’s Bay, New Zealand. Their mission is simple: to treat our pets with the same respect and nutritional standards we give ourselves.

By merging nature (raw ingredients) with technology (freeze drying), they created a "best of both worlds" solution for modern pet parents.

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Why Choose Animals Like Us?

What sets this brand apart in the crowded Australian "premium" pet food aisle is its commitment to Raw Made Easy.

• Ethically Sourced: They use grass fed meats, cage free poultry, and sustainably caught seafood from New Zealand’s pristine environments.
• The Power of Organs: Instead of cheap fillers, they include nutrient-dense organs like heart, liver, and tripe.
• Minimal Processing: Freeze drying locks in up to 98% of the natural nutrients, vitamins, and enzymes that heat- blasted kibble loses.

Exploring the Animals Like Us Product Range

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Whether you want a complete meal or just a nutritional boost, here is how the range breaks down for Australian buyers:

RawMix33 (The Everyday Balanced Meal)

This is their most popular entry point. It features a blend of 33% freeze-dried raw meat and organ chunks mixed with 67% high protein meat and vegetable bites.

• Best for: Daily feeding for active dogs and those transitioning to a raw inspired diet.
• Recipes: Grass Fed Beef, Grass Fed Lamb, and Ocean Fish.

RawMix50 (The High Protein Premium)

For owners who want to maximise raw intake, RawMix50 increases the ratio to a 50/50 split between freeze-dried raw chunks and high-protein bites.

• Best for: Working dogs, picky eaters, or those needing extra protein for muscle maintenance.

100% Freeze Dried Meal Mixers and Toppers

If you aren't ready to switch brands entirely, these mixers are a game changer. They are 100% freeze dried raw ingredients designed to be sprinkled over your dog's current kibble.

• Benefits: Adds bioavailable nutrients and intense natural flavour to entice fussy eaters.

Single Ingredient Treats

Their treat range—including Lamb Tripe, Beef Liver, and Lamb Heart—is grain free and free from artificial preservatives. They are perfect for training or as a high value reward for dogs with sensitive stomachs.

Key Health Benefits for Your Dog

Switching to a raw inspired diet like Animals Like Us often leads to visible improvements in:

• Digestive Health: High bioavailability means less waste (smaller, firmer stools).
• Shiny Coat & Healthy Skin: Rich in natural Omega fatty acids.
• Joint Support: Many recipes include New Zealand Green Lipped Mussels, a natural source of glucosamine and chondroitin.

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Where to Buy Animals Like Us in Australia

You can find the Animals Like Us range at major Australian retailers including Woolworths, Pet Circle, Petstock, and PetO.