
Pure Animal Wellbeing

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Overview
Pure Animal Wellbeing (PAW) is one of Australia's most trusted pet health brands, founded by veterinarian Dr Alister Webster — whose family has been formulating quality pet products for more than 80 years. Blackmores acquired PAW in 2010 to anchor its Animal Health division, building it into a staple recommended by vets and stocked in pet retailers across the country.
Following Kirin Holdings' $1.24 billion acquisition of Blackmores in 2023, the PAW business was sold to RedDog Pet Nutri, China's leading pet supplement company.
The vet-developed range spans daily supplements, functional chews, dermatology shampoos and conditioners, wound care, ear care, and joint support for dogs and cats — all scientifically formulated to support whole-of-life wellbeing.
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