Active Joint and Hip Powder Supplement

Hydrolysed Collagen, Collagen Hydrolysate, Hydrolysed Gelatine, Hydrolysed Bovine Collagen

Summary

Collagen peptides are short chains of amino acids derived from animal connective tissues, typically bovine or marine sources. They are included in pet food to support joint, skin, and coat health by providing bioavailable protein building blocks. Collagen peptides are not used in their natural, whole form but are hydrolysed for improved digestibility and absorption in companion animals.

Manufacturer Benefits

Collagen peptides are included as a functional protein source to support joint, skin, and coat health claims, appealing to health-conscious consumers. Their addition also enables manufacturers to differentiate products in a competitive market through targeted marketing of wellness benefits.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Summary

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Manufacturer Benefits

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Rosa Canina, Rose Haw, Dog Rose, Cynosbati

Summary

Rosehip is the fruit of the wild rose plant, primarily sourced from Rosa canina. It is included in pet food for its rich content of vitamin C, antioxidants, and dietary fibre, supporting immune health and overall wellbeing. Rosehip is used in its natural, dried, and ground form, ensuring pets benefit from its nutrients as they occur in the whole fruit.

Manufacturer Benefits

Rosehip is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural sources of vitamin C and antioxidants. Its addition may also support marketing claims related to immune health, despite limited direct benefits for pets at typical inclusion rates.

Hydrolysed Collagen, Collagen Hydrolysate, Gelatine Hydrolysate, Collagen Peptides

Summary

Hydrolysed gelatine is a protein ingredient derived from animal collagen, typically sourced from bovine or porcine origins. It is included in pet food to provide highly digestible protein and support joint and skin health. Rather than being used in its natural, whole form, gelatine is hydrolysed—broken down into smaller peptides—to enhance absorption and bioavailability for pets.

Manufacturer Benefits

Hydrolysed gelatine is included as a functional protein source that enhances palatability and improves the texture of pet food products. It also acts as a binding agent, helping to maintain product integrity and optimise processing efficiency.

Fructooligosaccharides, Galactooligosaccharides, Inulin, Oligofructose

Summary

Prebiotics are non-digestible fibres derived primarily from plant sources such as chicory root, beet pulp, or certain grains. Their main purpose is to nourish beneficial gut bacteria, supporting digestive health and immune function in pets. Prebiotics are utilised in their natural, whole-food form or as extracted fibre concentrates, ensuring optimal efficacy and safety for inclusion in premium pet food formulations.

Manufacturer Benefits

Prebiotics are included to promote digestive health by supporting beneficial gut bacteria, which can enhance nutrient absorption and overall wellbeing in pets. Their addition also serves as a marketing differentiator, appealing to health-conscious consumers seeking functional benefits in pet food.

Cinnamomum Zeylanicum Extract, Cinnamomum Cassia Extract, Cinnamomum Verum Extract, Cinnamomum Extract

Summary

Cinnamon extract is a plant-derived ingredient obtained from the bark of Cinnamomum species. It is primarily included in pet food for its natural antioxidant properties, which help support cellular health and preserve product freshness. Rather than using whole cinnamon bark, the extract is utilised in a concentrated form to optimise flavour and functional benefits while ensuring safety and digestibility for pets.

Manufacturer Benefits

Cinnamon extract is included as a natural flavouring agent to enhance palatability and appeal to pet owners seeking recognisable, label-friendly ingredients. It may also be used for its perceived antioxidant properties, supporting marketing claims of added health benefits.