Eye Support Powder Supplement

Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone

Summary

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Manufacturer Benefits

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Eicosapentaenoic Acid, C20:5n-3, All-Cis-5,8,11,14,17-Eicosapentaenoic Acid, Omega-3 Fatty Acid

Summary

Eicosapentaenoic acid (EPA) is a long-chain omega-3 fatty acid derived primarily from marine animal sources such as fish oil. EPA is included in pet food formulations to support anti-inflammatory processes, cardiovascular health, and skin and coat condition. Rather than being used in its natural, free fatty acid form, EPA is typically incorporated as part of fish oil or marine lipid concentrates to optimise stability and absorption.

Manufacturer Benefits

EPA is included as a source of omega-3 fatty acids to support skin, coat, and joint health in pets. Its presence also allows manufacturers to market the product as containing beneficial marine-sourced nutrients.

Docosahexaenoic Acid, C22:6 n-3, All-Cis-Docosa-4,7,10,13,16,19-Hexaenoic Acid, Eicosapentaenoic Acid Family

Summary

DHA, or docosahexaenoic acid, is a long-chain omega-3 fatty acid derived primarily from marine sources such as fish oil or algae (animal or plant origin). It is included in pet food to support cognitive development, vision, and overall brain health. DHA is not used in its natural raw state but is incorporated as a purified oil or extract to optimise bioavailability and safety.

Manufacturer Benefits

DHA is included as a functional ingredient to support cognitive development and visual acuity in pets, particularly in puppies and kittens. Its presence also allows manufacturers to market the product as supporting brain and eye health, appealing to health-conscious consumers.

Vitis Vinifera Seed Extract, Vitis Vinifera (Seed) Extract, Grape Seed Polyphenols, Vitis Vinifera Seed Polyphenols

Summary

Grape seed extract is a plant-derived ingredient sourced from the seeds of grapes (Vitis vinifera). It is primarily included for its antioxidant properties, helping to protect cells from oxidative damage. Rather than using whole grape seeds, the extract is utilised in a concentrated form to optimise bioavailability and efficacy, ensuring pets receive the intended health benefits safely and effectively.

Manufacturer Benefits

Grape seed extract is included as an antioxidant to help preserve product freshness and extend shelf life. It may also be used for its perceived health benefits, supporting marketing claims and enhancing label appeal to consumers.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Summary

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Manufacturer Benefits

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Summary

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Manufacturer Benefits

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Thioctic Acid, DL-Thioctic Acid, 1,2-Dithiolane-3-Pentanoic Acid, E320

Summary

Alpha lipoic acid is a naturally occurring compound derived from both plant and animal sources, often synthesised for use in pet foods. It functions primarily as a potent antioxidant, supporting cellular health and metabolic processes. Rather than its raw form, alpha lipoic acid is utilised as a purified, bioavailable compound to optimise safety and absorption in companion animal diets.

Manufacturer Benefits

Alpha lipoic acid is included as an antioxidant to help stabilise fats and extend the shelf life of the product. It may also be used for its perceived health benefits, supporting marketing claims related to cellular health and vitality.

Camellia Sinensis Extract, Camellia Sinensis Leaf Extract, Tea Leaf Extract, Camellia Sinensis

Summary

Green tea extract is a concentrated form of the leaves from the Camellia sinensis plant, a botanical ingredient. It is primarily included for its antioxidant properties, supporting cellular health and immune function in pets. Rather than using whole green tea leaves, the extract is utilised in a purified, standardised form to optimise the delivery of beneficial polyphenols and ensure consistent potency.

Manufacturer Benefits

Green tea extract is included as a natural antioxidant to help preserve product freshness and extend shelf life. It may also be used for its label appeal, as consumers associate it with health benefits.

Zn, E579, Zincum, CI 77947

Summary

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Manufacturer Benefits

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Quercetin-3-Rutinoside, Sophorin, Vitamin P, EINECS 208-455-6

Summary

Rutin is a plant-derived bioflavonoid commonly sourced from buckwheat, citrus fruits, and certain vegetables. It is included in pet food primarily for its antioxidant properties, supporting vascular health and reducing oxidative stress. Rutin is utilised in its extracted compound form rather than as a whole food, ensuring optimal stability, safety, and bioavailability for pets.

Manufacturer Benefits

Rutin is included as a functional ingredient due to its antioxidant properties, which can support product stability and appeal to health-conscious consumers. Its presence also allows for label claims related to natural antioxidants, enhancing the product’s marketability.

3,3'-Dihydroxy-β,β-Carotene-4,4'-Dione, E161j, Haematococcus Pluvialis Extract, Phaffia Rhodozyma Extract

Summary

Astaxanthin is a naturally occurring carotenoid pigment derived primarily from microalgae and certain seafoods, such as krill and salmon. It serves as a potent antioxidant, supporting cellular health and immune function in pets. In pet food, astaxanthin is not used in its raw algal or seafood form but is typically utilised as a purified extract to optimise stability, safety, and bioavailability.

Manufacturer Benefits

Astaxanthin is included as a functional antioxidant to help preserve product freshness and support oxidative stability. It also serves as a marketing-friendly ingredient due to its association with health benefits and natural colouring.

Calendula Officinalis Extract, Calendula Extract, Calendula Officinalis Flower Extract, E160b

Summary

Marigold extract is a plant-derived ingredient sourced from the flowers of the marigold (Tagetes species). It is primarily included in pet food for its natural antioxidant properties, particularly due to its lutein content, which supports eye health and immune function. Marigold extract is utilised in a concentrated form rather than as whole flowers, ensuring consistent potency and bioavailability in pet diets.

Manufacturer Benefits

Marigold extract is included as a natural source of lutein to support eye health and provide antioxidant benefits, which can be highlighted in marketing to appeal to health-conscious consumers. Its presence also enhances the product’s label appeal by signalling the inclusion of botanicals.

Phylloquinone, Phytonadione, Phytomenadione, E415

Summary

Vitamin K1 is a fat-soluble vitamin derived primarily from plant sources, such as leafy green vegetables. It plays a crucial role in supporting normal blood clotting and bone health in pets. Vitamin K1 is not used in its raw plant form but is instead utilised as a purified compound to ensure stability, safety, and optimal absorption in pet food formulations.

Manufacturer Benefits

Vitamin K1 is included as a supplemental vitamin to ensure adequate levels of this essential nutrient for blood clotting and overall health, particularly in formulations where natural sources may be insufficient. Its addition helps manufacturers meet nutritional standards and regulatory requirements for complete and balanced pet food.

Clinoptilolite, E567, Hydrated Aluminosilicate, Sodium Aluminosilicate

Summary

Zeolite is a naturally occurring mineral of volcanic origin, composed primarily of aluminosilicate compounds. In pet food, zeolite is utilised for its ability to bind toxins and support digestive health by promoting optimal nutrient absorption. It is not used in its raw mineral state; instead, a purified, food-grade zeolite compound is incorporated to ensure safety and efficacy for pets.

Manufacturer Benefits

Zeolite is included as a functional additive to aid in odour control and improve stool quality by binding ammonia and other waste products. Its use can also support product stability and may be marketed as a value-added ingredient for digestive health.

Artificial Beef Flavour, Beef Flavouring, Beef Flavoured Substance, Simulated Beef Flavour

Summary

Beef flavour is a palatant derived from animal sources, designed to mimic the taste and aroma of beef. Its primary purpose is to enhance the palatability of pet food, encouraging consistent consumption. Rather than using whole beef, beef flavour is typically produced through natural or artificial flavouring compounds, ensuring safety, stability, and uniformity in the final product.

Manufacturer Benefits

Beef flavour is included as a palatability enhancer to increase the appeal of the product to dogs. It provides a cost-effective way to impart a desirable taste without the need for actual beef content.