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PRIME100
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SPD™ Fresh Roll Beef and Carrot Roll

Overview

Prime100 SPD Beef and Carrot is a fresh dog food roll from the Single Protein Diet range. It utilises premium Australian beef as a single protein source to support muscle growth and repair in dogs of all ages.

This grain free recipe includes carrots to provide essential vitamins and minerals that promote overall health and vitality. The formula is enriched with essential omegas and functional oils to maintain healthy skin and a glossy coat. Natural prebiotics from chicory root extract and bamboo fibre are included to support gastrointestinal health and assist with regular digestion. Each roll is gently steam cooked in its packaging to lock in nutrients and preserve the natural aroma. This complete and balanced meal meets AAFCO standards for all breeds, including giant breed puppies.

It contains no artificial colours, flavours, or preservatives and is designed to be stored in the fridge. The firm texture makes it easy to portion for daily feeding or use as a high value reward.


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Nutritional Analysis

A nutritional analysis shows how a dog food is made up of its main nutrients, such as protein, fat, fibre and other components. This helps you understand where the food’s nutrition and energy come from, and how the formula is balanced.

Protein
10
%
0%
Fats
3.5
%
0%
Fibre
3
%
0%
Moisture
65
%
0%
Energy
120
0
 kcal/100g

Ingredients

Australian Beef, Tapioca, Bamboo Fibre, Vitamins and Minerals, Carrot, Functional Oils (Sunflower, Flaxseed, Algae), Salt, Potato, Chicory Root Extract, Taurine, Celery Seed Powder, Natural Digestive Enzymes.

Beef

Beef

Bovine Meat, Bos Taurus, Ox Meat, Cow Meat

Origin
Animal
Role
Functional Benefits

Summary

Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.

Manufacturer Benefits

Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.

Tapioca

Tapioca

Cassava, Manioc, Yuca, Manihot Esculenta

Origin
Plant
Role
Functional Benefits

Summary

Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.

Manufacturer Benefits

Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.

Bamboo Fibre

Bamboo Fibre

Bambusa Spp. Fibre, Bamboo Cellulose, Bamboo Dietary Fibre, Bamboo Plant Fibre

Origin
Plant
Role
Functional Benefits

Summary

Bamboo fibre is a plant-derived ingredient sourced from the stalks of bamboo plants. It is primarily included in pet food as a functional source of dietary fibre, supporting digestive health and stool quality. Bamboo fibre is used in its processed form, not as raw bamboo, to ensure safety, digestibility, and optimal fibre content for pets’ nutritional needs.

Manufacturer Benefits

Bamboo fibre is included as a cost-effective, label-friendly source of dietary fibre to aid stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.

Vitamins and Minerals

Vitamins and Minerals

Micronutrients, Essential Nutrients, Dietary Micronutrients, Nutrient Elements

Origin
Unknown
Role
Functional Benefits

Summary

Vitamins and minerals are essential micronutrients derived from both animal and plant sources, as well as synthesised compounds. They play a critical role in supporting metabolic processes, immune function, and overall health in pets. These nutrients are not used in their natural elemental or raw forms; instead, they are incorporated as specific compounds, such as salts or chelates, to optimise safety, stability, and bioavailability.

Manufacturer Benefits

Vitamins and minerals are included to ensure the product meets established nutritional standards for complete and balanced pet food, supporting overall health and wellbeing. Their addition allows manufacturers to compensate for any nutrient losses during processing and to optimise the nutritional profile regardless of ingredient variability.

Carrot

Carrot

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Origin
Plant
Role
Functional Benefits

Summary

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Manufacturer Benefits

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Sunflower Oil

Sunflower Oil

Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)

Origin
Plant
Role
Functional Benefits

Summary

Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.

Manufacturer Benefits

Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Linseed Oil

Linseed Oil

Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil

Origin
Plant
Role
Functional Benefits

Summary

Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.

Manufacturer Benefits

Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.

Algae Oil

Algae Oil

Algal Oil, Microalgae Oil, Schizochytrium Spp. Oil, Crypthecodinium Cohnii Oil

Origin
Marine
Role
Functional Benefits

Summary

Algae oil is a plant-derived oil extracted from various species of microalgae. It serves as a rich source of omega-3 fatty acids, particularly DHA, which supports cognitive and visual development in pets. Algae oil is utilised in its refined form, not as whole algae, to ensure purity, safety, and optimal absorption of its beneficial nutrients in pet food formulations.

Manufacturer Benefits

Algae oil is included as a sustainable and label-friendly source of omega-3 fatty acids, providing a plant-based alternative to fish oil. Its use allows manufacturers to appeal to environmentally conscious consumers while supporting the nutritional profile of the product.

Salt

Salt

Sodium Chloride, NaCl, Table Salt, E535

Origin
Mineral
Role
Functional Benefits

Summary

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Manufacturer Benefits

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Potato

Potato

Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato

Origin
Plant
Role
Functional Benefits

Summary

Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.

Manufacturer Benefits

Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.

Chicory Root Extract

Chicory Root Extract

Cichorium Intybus Extract, Cichorium Intybus Root Extract, Inulin Extract, Cichorium Intybus L. Root Extract

Origin
Plant
Role
Functional Benefits

Summary

Chicory root extract is derived from the root of the chicory plant, a perennial herb native to Europe and cultivated in Australia. Primarily, it serves as a source of inulin, a prebiotic fibre that supports digestive health and beneficial gut bacteria in pets. Rather than using the whole root, the extract is utilised in a concentrated form to optimise its functional benefits.

Manufacturer Benefits

Chicory root extract is included as a source of prebiotic fibre to support digestive health and promote beneficial gut bacteria. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Taurine

Taurine

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid

Origin
Animal
Role
Functional Benefits

Summary

Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.

Manufacturer Benefits

Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Celery Seed Powder

Celery Seed Powder

Apium Graveolens Seed Powder, Ground Celery Seed, Celery Seed Extract, Apium Graveolens Seed

Origin
Plant
Role
Functional Benefits

Summary

Celery seed powder is a plant-derived ingredient made from ground seeds of the celery plant (Apium graveolens). It is primarily included for its natural antioxidant properties and potential to support urinary tract health. In pet food, celery seed powder is used in its natural, powdered form, allowing for safe consumption and optimal absorption of its beneficial phytonutrients and minerals.

Manufacturer Benefits

Celery seed powder is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural flavouring and potential antioxidant properties. Its addition may also contribute to product palatability and perceived nutritional value without significantly impacting formulation costs.

Natural Digestive Enzymes

Natural Digestive Enzymes

Digestive Enzyme Complex, Enzyme Blend, Pancreatin, Bromelain

Origin
Animal
Role
Functional Benefits

Summary

Natural digestive enzymes are biologically active proteins derived from animal or plant sources, such as pancreas or pineapple, and are included in pet food to support the breakdown of nutrients and optimise digestive efficiency. These enzymes are utilised in their extracted, purified form rather than as whole foods, ensuring stability, safety, and efficacy in aiding nutrient absorption and gastrointestinal health.

Manufacturer Benefits

Natural digestive enzymes are included to support the breakdown and absorption of nutrients, potentially improving digestive efficiency in pets. Their presence also serves as a marketing feature, appealing to consumers seeking functional health benefits in pet food.

Ingredients Splitting


Score Card

Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.

  • /40
  • /30
  • /15
  • /10
  • /5
  • Overall Score
    Score Info

    As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.

    0
    /100

/100

ABOUT


Parent Company
Colgate Palmolive
-
Manufactured
Australia
-
Policy Coverage
Australia
-
Category
Food
-
Life Stage
All Life Stages
-
Breed Size
All Breeds
-
Feeding Type
Complete Meal
-
Processing Level
High
-

PRODUCT TAGS


Single Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free
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TABLE OF CONTENTS



COMPARE PRICING

Frequently Asked Questions

What Are Dog Supplements?

Dog supplements are products specifically formulated to complement your pet’s diet. They provide essential vitamins, minerals, and other nutrients that may be missing from their food or needed in greater amounts due to specific health concerns. While most commercial dog foods are designed to be nutritionally complete, supplements can address particular health issues, support aging joints, boost immunity, and much more.
Supplements for dogs come in various forms, including pills, powders, chewables, and liquids, making it easier to incorporate them into your dog’s daily routine.

Why Do Dogs Need Supplements?

Dog supplements are products specifically formulated to complement your pet’s diet. They provide essential vitamins, minerals, and other nutrients that may be missing from their food or needed in greater amounts due to specific health concerns. While most commercial dog foods are designed to be nutritionally complete, supplements can address particular health issues, support aging joints, boost immunity, and much more.
Supplements for dogs come in various forms, including pills, powders, chewables, and liquids, making it easier to incorporate them into your dog’s daily routine.


Price Comparision

2kg

About the Brand

PRIME100

Prime100 provides specialised Australian made single protein diets and functional meals designed for dogs with complex dietary needs.

Discover their vet endorsed range of novel protein recipes to support your pet's long term health and allergy management.


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